Hawaii Web Design and Development Firm | Professional Internet Marketing https://hilowebdesign.com AS Designs & Services LLC Tue, 31 Mar 2020 20:12:48 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.5 Digital Marketing in 2018 https://hilowebdesign.com/2018/09/digital-marketing-in-2018/ https://hilowebdesign.com/2018/09/digital-marketing-in-2018/#comments Mon, 10 Sep 2018 20:13:07 +0000 https://hilowebdesign.com/?p=2470 Part of what we do is make sure that we are up to date on the online trends for social media, online marketing, and digital content creation! Recently, Clutch.co, came out with an article called, How Businesses Use Digital Marketing in 2018, and we wanted to share some of the key points they touched on – some of these trends will help you decide how to spend your 2018 digital marketing budget! 

In the article, it talked about certain trends affecting the digital market for business and how each played an integral role in the development of an online marketing campaign.

Business Use a Variety of Digital Marketing

They found that businesses generally invest in several different types of digital marketing services like Vine Digital in order to better cover the market. Social media marketing is number one and has been for several years. Second is a website. Third being email marketing. All of these options are what we use with our clients in order to help them run successful online marketing campaigns. Personally, I’ve never had any problems with ...]]> Part of what we do is make sure that we are up to date on the online trends for social media, online marketing, and digital content creation! Recently, Clutch.co, came out with an article called, How Businesses Use Digital Marketing in 2018, and we wanted to share some of the key points they touched on – some of these trends will help you decide how to spend your 2018 digital marketing budget! 

In the article, it talked about certain trends affecting the digital market for business and how each played an integral role in the development of an online marketing campaign.

Business Use a Variety of Digital Marketing

They found that businesses generally invest in several different types of digital marketing services like Vine Digital in order to better cover the market. Social media marketing is number one and has been for several years. Second is a website. Third being email marketing. All of these options are what we use with our clients in order to help them run successful online marketing campaigns. Personally, I’ve never had any problems with TheMarketingHeaven.com and their views and our clients have been equally happy about such agencies which help us in carrying them out.

One area they did touch on was SEO (Search Engine Optimization) which came in last as far was what business use for digital marketing. Some of the reasons they suggest this might be include: Lack of awareness – What IS SEO? & No immediate results!

Both of these issues are important to talk about in terms of digital media as SEO is key to longterm successful digital marketing campaigns.

Business Use Digital Marketing to Increase Revenue and Sales

It is obvious based on looking at trend for the last ten years that people are going to the internet for everything – from buying clothes to learning how to degrease an oven. Because of this, businesses have been using digital marketing to drive people to websites, convert leads, and overall make sales!

This is important in looking at your current companyʻs marketing strategy. Are you spending enough? Too little?

Business Size Determines How Digital Marketing is Used

Businesses with 5,000 or more employees tend to use their marketing efforts to stand out from competitors, where as smaller companies are trying to improve brand awareness and drive sales.

If you are a smaller company, take a look at your own digital marketing efforts and see where you are focused and where you could improve. We offer many options in terms of assistance in helping you reach your goals!

Give us a call today to learn how we can help improve your businessʻ online presence through digital marketing efforts!

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Cleaning a WordPress Site that has been Hacked https://hilowebdesign.com/2018/06/cleaning-a-wordpress-site-that-has-been-hacked/ https://hilowebdesign.com/2018/06/cleaning-a-wordpress-site-that-has-been-hacked/#comments Thu, 14 Jun 2018 00:59:39 +0000 https://hilowebdesign.com/?p=2454 Recently, WordFence, an internet security plug-in used on WordPress sites, created a guide on what to do if your WordPress site has been hacked! Since, we use WordPress as our primary virus and malware protection software for all of our web development projects at Hilo Web Design – here are some tips for you on how to get your website back to normal if you feel you have been hacked.

1. Back Up Your Site Now

This is the most important thing we suggest to our clients. We run back ups of our hosted websites on a regular basis in the event that something does happen. Because of this, we can easily use programs like TimeMachine and turn back the “hands of time” on a website that has been hacked to a previously backed-up version!

This step is crucial in the event of a website being hacked. The adverse would be recreating all of the website pages individually which would take a lot of time, energy, and potentially money if youʻre not able to update the website yourself.

2. ...]]> Recently, WordFence, an internet security plug-in used on WordPress sites, created a guide on what to do if your WordPress site has been hacked! Since, we use WordPress as our primary virus and malware protection software for all of our web development projects at Hilo Web Design – here are some tips for you on how to get your website back to normal if you feel you have been hacked.

1. Back Up Your Site Now

This is the most important thing we suggest to our clients. We run back ups of our hosted websites on a regular basis in the event that something does happen. Because of this, we can easily use programs like TimeMachine and turn back the “hands of time” on a website that has been hacked to a previously backed-up version!

This step is crucial in the event of a website being hacked. The adverse would be recreating all of the website pages individually which would take a lot of time, energy, and potentially money if youʻre not able to update the website yourself.

2. Use a plugin (like WordFence) to clean up your website! Use the following steps from this guide:

  1. Upgrade your site to the newest version of WordPress.
  2. Upgrade all your themes and plugins to their newest versions.
  3. Change all passwords on the site, especially admin passwords.
  4. Make another backup and store it separately to the backup we recommended you make above. Now you have an infected site but that site is running the newest version of everything. If you break anything while cleaning your site using Wordfence you can go back to this backup and you don’t have to retrace all the steps above.
  5. Go to the Wordfence options page and make sure that under the “Scans to include” heading, absolutely everything is selected including the option to scan files outside your WordPress installation. If the scan takes too long or does not complete, you can deselect this last option and also disable “high sensitivity” scanning and “image file” scanning. Then try again.
  6. When the results come up you may see a very long list of infected files. Take your time and slowly work through the list.
  7. Examine any suspicious files and either edit those files by hand to clean them or delete the file. Remember that you can’t undo deletions. But as long as you took the backup we recommended above, you can always restore the file if you delete the wrong thing.
  8. Look at any changed core, theme and plugin files. Use the option Wordfence provides to see what has changed between the original file and your file. If the changes look malicious, use the Wordfence option to repair the file.
  9. Slowly work your way through the list until it is empty.
  10. Run another scan and confirm your site is clean.

3. Install a Plugin that will scan your website regularly. 

As we mentioned, we use WordFence and regularly run scans of our websites as a precaution rather than a reaction! In situations like this, having a secure website is a lot easier than most people think and only takes a few steps to install!

If your companyʻs website has been hacked and you feel you might need help in getting the website back to normal function, you can contact us and weʻd be glad to take a look and see where we might be able to help!

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2018 Social Media Trends to Look For https://hilowebdesign.com/2018/02/2018-social-media-trends-to-look-for/ https://hilowebdesign.com/2018/02/2018-social-media-trends-to-look-for/#comments Thu, 08 Feb 2018 02:27:45 +0000 https://hilowebdesign.com/?p=2445 At Hilo Web Design, we try to stay up to date on the current trends in web design, development and marketing. To do this we have to look at all areas of marketing, including online marketing, radio advertisements, print media, and email marketing. One of our main areas of interest is the aspect of social media marketing.

Learn more about what to expect in 2018!

Social media has been an important marketing tool for many years and has the means to continue to be so for a long time. We recently read 10 Social-Media Trends to Prepare for in 2018 from Entrepreneur.com  and wanted to share some of their predicted trends for social media in 2018!

Augmented Reality Users on the Rise

With companies like Google, Facebook and Sony stepping in to the world of virtual reality (VR)/augmented reality (AR), there will be a rising demand for products and services that incorporate this type of software! When Apple introduced the iPhoneX and iPhone 8 with capabilities already built in, it created a new ...]]> At Hilo Web Design, we try to stay up to date on the current trends in web design, development and marketing. To do this we have to look at all areas of marketing, including online marketing, radio advertisements, print media, and email marketing. One of our main areas of interest is the aspect of social media marketing.

Learn more about what to expect in 2018!

Social media has been an important marketing tool for many years and has the means to continue to be so for a long time. We recently read 10 Social-Media Trends to Prepare for in 2018 from Entrepreneur.com  and wanted to share some of their predicted trends for social media in 2018!

Augmented Reality Users on the Rise

With companies like Google, Facebook and Sony stepping in to the world of virtual reality (VR)/augmented reality (AR), there will be a rising demand for products and services that incorporate this type of software! When Apple introduced the iPhoneX and iPhone 8 with capabilities already built in, it created a new playing field for the every day user!

This trend is something to keep in mind when trying to look at what avenues you might want to sell your product or business through – whether through a special filter on SnapChat or through a specialized AR projection for you newest product.

Stricter Publishing Policies for Advertisers

Recent elections and all issues associated with them have brought up the concern of advertising on social media and who can and can’t do so! With the stricter regulations from each individual platform, it’s important to be aware of the changes that each will have and how that might affect your company’s main source of adverting and client retention!

If Facebook book decides that a company must have a certain amount of followers in order to advertise or if Google decides that only company’s with account over a certain volume are able, your company may be directly affected if you depend on paid advertising in your marketing strategy!

Increased Use of Stories and Live Streams (Instagram and Facebook) 

Because of the fact that so many people (over 200 million people) are using Instagram stories each month, you may want to start looking into what it would take to use this service. There are many aspects to these types of marketing tools that could benefit a business if done correctly – gearing some of your marketing efforts towards Generation Z, the generation brought up with social media, could greatly increase your sales and drive business to your company!

Does your company sell specialized products? Do you think a person looking for your products would prefer to see a live demonstration? LiveStreaming, Instagram Live and Facebook Live might be a great way to get results!

How Does This Affect You?

Since many of the social media platforms are gearing towards a video or video-enhanced marketing strategy – where videos are seen more often, live streams, instant notifications and regular pictures are seen less frequently – it’s important to be mindful of the trends and where they might help your company.

If you prefer, you could have a company like Hilo Web Design help you strategize a marketing plan that would be best suited for your needs!

Contact us today! 

 

 

 

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Has Your Facebook Been Hacked? https://hilowebdesign.com/2017/10/has-your-facebook-been-hacked/ https://hilowebdesign.com/2017/10/has-your-facebook-been-hacked/#comments Tue, 17 Oct 2017 01:36:46 +0000 https://hilowebdesign.com/?p=2429 With over two billion active monthly users, Facebook, has become one of the biggest sources of entertainment, news, and frustration on the internet! We were recently asked by a client if her account was hacked after she received several messages from friends saying they had received another friends request. After a little research, we came across an article by CNet “How to tell if your Facebook has been hacked (and what to do).”

The first step is to check and see that you are the only person who has logged in to your account. 

To do this, go to your Facebook page and look for the the arrow in the right hand corner of the page. From there, Click Settings. Choose Security and Login and then Where Youʻre Logged In. This the part that is surprising to most people -you may be logged in to as many as 50 different devices – this does not mean you are active on each but what it does show you is if anyone other than you has logged in, and from ...]]> With over two billion active monthly users, Facebook, has become one of the biggest sources of entertainment, news, and frustration on the internet! We were recently asked by a client if her account was hacked after she received several messages from friends saying they had received another friends request. After a little research, we came across an article by CNet “How to tell if your Facebook has been hacked (and what to do).”

The first step is to check and see that you are the only person who has logged in to your account. 

To do this, go to your Facebook page and look for the the arrow in the right hand corner of the page. From there, Click Settings. Choose Security and Login and then Where Youʻre Logged In. This the part that is surprising to most people -you may be logged in to as many as 50 different devices – this does not mean you are active on each but what it does show you is if anyone other than you has logged in, and from where! WhereAreYouLoggedInFacebookHiloWebDesign2

You can see on mine, that Iʻm logged in to several devices, but almost all of them are located in Hilo. If you see a location or device that you do not recognize, click the 3 dots and select Not You?  From there, Facebook will take you through the steps of of securing your account again.

Keep your account secure.

One of the newer features that Facebook has added is the ability to have extra security if you choose! Open Facebook – go to Settings >> Security and Login >> Setting Up Extra Security.

At that point, you have three options:
1. Turn on log-in alerts so that you will get a notification every time your account is logged in to.

2. Enable a 2-factor authentication process. This is recommended for people worried about the security of their accounts and can be easily set up and give you multiple options to choose from to help keep your account secure!2 factor encryption Facebook Hilo Web Design

3. Turn on Trusted Contacts. This is a new featured from Facebook that allows you to add a friend or family member to help unlock your account in the event it does get hacked!

Set a Good Password

Password generators are set up on many computers and usually have a random set of numbers, letters and symbols to help keep your password from being easily guessed.

If your password is something that includes your anniversary, birthday, childrenʻs birthdays, etc., it is a good idea to change it to something less obvious. Hackers like to get access to public personal inforamtion and use this information as a tool to help decode your password!

If you need help with your personal OR business Facebook profileʻs security or in general, fill out our contact form and weʻll get back to you shortly!

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Three Tips for Content Marketing and SEO https://hilowebdesign.com/2017/04/three-tips-for-content-marketing-and-seo/ https://hilowebdesign.com/2017/04/three-tips-for-content-marketing-and-seo/#comments Thu, 06 Apr 2017 22:28:15 +0000 https://hilowebdesign.com/?p=2415 We offer a variety of services including Search Engine Optimization which is commonly known as “SEO“. Part of that includes incorporating content marketing in an online marketing strategy to better improve search engine results. So why not try these out and see how you can get the best PBN domains by paying as low as 50 cents per referring domain. We recently read a comprehensive guide to content marketing and SEO by Clucth.co, called The Complete Guide to Content Marketing for SEO.

Some of our favorite tips from the article include:

Every company should be doing some sort of content marketing! If you want your company to be noticed (brand awareness), you have to be out there! You can use many outlets including blogging, social media marketing, and email marketing! The important thing is to have a plan of action before starting a new online campaign. Content marketing for SEO includes tags, blogs, social media presence, and comprehensive content. Create content for your audience! There should always include a “so what” factor in your content. Google is now ...]]>
We offer a variety of services including Search Engine Optimization which is commonly known as “SEO“. Part of that includes incorporating content marketing in an online marketing strategy to better improve search engine results. So why not try these out and see how you can get the best PBN domains by paying as low as 50 cents per referring domain. We recently read a comprehensive guide to content marketing and SEO by Clucth.co, called The Complete Guide to Content Marketing for SEO.

Some of our favorite tips from the article include:

  • Every company should be doing some sort of content marketing!
    • If you want your company to be noticed (brand awareness), you have to be out there! You can use many outlets including blogging, social media marketing, and email marketing! The important thing is to have a plan of action before starting a new online campaign.
    • Content marketing for SEO includes tags, blogs, social media presence, and comprehensive content.
  • Create content for your audience!
    • There should always include a “so what” factor in your content. Google is now more focused on content comprehensiveness over quantity when ranking your content. They include this formula to help evaluate content: Intent + Context + So What Factor = Comprehensive Content
    • If your audience gets in the habit of weekly posts about your latest design/product and you cut back, it can hurt your online presence. Hence, if you are in a habit of taking the help of an SEO service, you need to understand comprehensively on what they offer. Determining what strategy is best is based on many factors including the type of business and its goals.
  • Have a plan!
    • Weʻve mentioned this already and think itʻs the most important thing to take away from the guide. If your goal is to get people visiting your website or business, it is best to have a comprehensive marketing plan that includes content marketing. Content marketing for SEO is more complex than it used to be and requires more than just a daily post.
    • Your audience matters! If someone visits your blog or article and immediately leaves (which can be tracked in various ways, like Google Analytics), your content is not getting the desired results and should be re-evaluated!

If you think your business could use more online traffic contact us to discuss a full marketing strategy that includes: SEO, blogging, social media marketing, and branding!

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Hilo Web Design has MOVED! https://hilowebdesign.com/2017/01/hilo-web-design-has-moved-2/ https://hilowebdesign.com/2017/01/hilo-web-design-has-moved-2/#comments Mon, 02 Jan 2017 22:22:39 +0000 https://hilowebdesign.com/?p=2402 Aloha and Hauʻoli Makahiki Hou! The team at Hilo Web Design would like to let you know that we have MOVED!  AGAIN!

Weʻre ringing in the new year with a new office located at:

103 Kapiolani Street Hilo, HI 96720

What does this mean for our clients? Aside from finding our new location (click here for a map), we are still offering the same great services to help you get your companyʻs name on the map!

We welcome you to give us a call to discuss your website or to set up an appointment to go over any questions or concerns you might have for your current online presence!

 

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Aloha and Hauʻoli Makahiki Hou! The team at Hilo Web Design would like to let you know that we have MOVED!  AGAIN!

Weʻre ringing in the new year with a new office located at:

103 Kapiolani Street
Hilo, HI 96720

What does this mean for our clients? Aside from finding our new location (click here for a map), we are still offering the same great services to help you get your companyʻs name on the map!

We welcome you to give us a call to discuss your website or to set up an appointment to go over any questions or concerns you might have for your current online presence!

 

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New FREE WooCommerce Extension for Credit Cards https://hilowebdesign.com/2016/04/new-free-woocommerce-extension-for-credit-cards/ https://hilowebdesign.com/2016/04/new-free-woocommerce-extension-for-credit-cards/#comments Tue, 19 Apr 2016 01:07:18 +0000 https://hilowebdesign.com/?p=2373 One of the many services we provide at Hilo Web Design is setting up and helping maintain an Online Shopping Cart – for that we use WooCommerce. WooCommerce uses extensions (plug-ins) to add features such as payment gateways (accepting VISA, Mastercard, etc.), adding USPS shipping information, and product add-ons.

We have told you in the past about the difference between using an SSL Certification versus using a payment method like PayPal and the costs and issues assoicated with both. A NEW exetnsion has arrived that is used with those sites wtih and SSL Certification and is FREE! STRIPE: Accepts Visa, MasterCard, American Express, Discover, JCB, and Diners Club cards directly on your store with the Stripe payment gateway for WooCommerce. The only thing that this system requires is a valid SSL certificate. This ensures your customer credit card details are safe! This plugin also uses Stripe JS to tokenize credit card numbers to make payments keeping card data secure. Stripe now works with refunds in WooCommerce 2.2+.

For more information on STRIPE click here.

If youʻd ...]]> One of the many services we provide at Hilo Web Design is setting up and helping maintain an Online Shopping Cart – for that we use WooCommerce. WooCommerce uses extensions (plug-ins) to add features such as payment gateways (accepting VISA, Mastercard, etc.), adding USPS shipping information, and product add-ons.

We have told you in the past about the difference between using an SSL Certification versus using a payment method like PayPal and the costs and issues assoicated with both. A NEW exetnsion has arrived that is used with those sites wtih and SSL Certification and is FREE!

STRIPE:

Accepts Visa, MasterCard, American Express, Discover, JCB, and Diners Club cards directly on your store with the Stripe payment gateway for WooCommerce.
The only thing that this system requires is a valid SSL certificate. This ensures your customer credit card details are safe! This plugin also uses Stripe JS to tokenize credit card numbers to make payments keeping card data secure. Stripe now works with refunds in WooCommerce 2.2+.

For more information on STRIPE click here.

If youʻd like to speak with one of our staff members about adding WooCommerce or an Online Shopping Cart to your website, fill out our Contact Request Form! 

 

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A.S. Designs has MOVED…again https://hilowebdesign.com/2016/03/hilo-web-design-has-moved/ https://hilowebdesign.com/2016/03/hilo-web-design-has-moved/#comments Tue, 01 Mar 2016 23:43:46 +0000 https://hilowebdesign.com/?p=2358 We have officially moved back in to the downtown Hilo area! We are excited to be back in the downtown Hilo community and look forward to welcoming our clients (old AND new) to this newly renovated location above Extreme Exposure and Aloha Grown in the heart of downtown Hilo!

The new address:

224 Kamehameha Ave, Suite 201 Hilo, HI 96720

As always we are available through email and through the same phone number:

Office #: 808-933-4004

If you have any questions or just want to come see the new spot, feel free to drop us a line!

]]>
We have officially moved back in to the downtown Hilo area! We are excited to be back in the downtown Hilo community and look forward to welcoming our clients (old AND new) to this newly renovated location above Extreme Exposure and Aloha Grown in the heart of downtown Hilo!

The new address:

224 Kamehameha Ave, Suite 201
Hilo, HI 96720

ASDS-Office-sidewalk-viewAs always we are available through email and through the same phone number:

Office #: 808-933-4004

If you have any questions or just want to come see the new spot, feel free to drop us a line!

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Serious Vulnerability in WordPress Plugins https://hilowebdesign.com/2015/08/serious-vulnerability-in-wordpress-plugins/ https://hilowebdesign.com/2015/08/serious-vulnerability-in-wordpress-plugins/#comments Wed, 19 Aug 2015 22:39:00 +0000 https://hilowebdesign.com/?p=2318 To build professional looking websites to meet our client’s objectives, one of the solutions we provide are custom WordPress (CMS) websites. Through this popular use of WordPress, we always make sure that our websites are safe and secure for our clients.  Just recently, we were made aware (via the security blog Sucuri) of a serious vulnerability in a few popular WordPress plugins.

This vulnerability allows remote attackers to access the servers of all sites using early versions of these plugins. The vulnerability exists for, but is not limited to, the following:

Wp eCommerce Gravity forms Supercache Akismet Growmap Nextgen-gallery Woocommerce Shopp Jigoshop Advanced custom fields Contact form 7 Add meta tags …and many more may be equally vulnerable.

These are highly popular plugins available through inclusion in many popular WordPress themes as well as on the WordPress.org plugin network. As a result, we expect numerous websites to potentially be at risk and are moving to help our clients secure their sites immediately.

If you are concerned and would like our team to take action then please fill out the work order ...]]> To build professional looking websites to meet our client’s objectives, one of the solutions we provide are custom WordPress (CMS) websites. Through this popular use of WordPress, we always make sure that our websites are safe and secure for our clients.  Just recently, we were made aware (via the security blog Sucuri) of a serious vulnerability in a few popular WordPress plugins.

This vulnerability allows remote attackers to access the servers of all sites using early versions of these plugins. The vulnerability exists for, but is not limited to, the following:

Wp eCommerce
Gravity forms
Supercache
Akismet
Growmap
Nextgen-gallery
Woocommerce
Shopp
Jigoshop
Advanced custom fields
Contact form 7
Add meta tags
…and many more may be equally vulnerable.

These are highly popular plugins available through inclusion in many popular WordPress themes as well as on the WordPress.org plugin network. As a result, we expect numerous websites to potentially be at risk and are moving to help our clients secure their sites immediately.

If you are concerned and would like our team to take action then please fill out the work order form.

For more info on this issue, click here!

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IMPACT14 Leader in Social Media Campaigns and Website Aesthetics https://hilowebdesign.com/2015/07/impact14-leader-in-social-media-campaigns-and-website-aesthetics/ https://hilowebdesign.com/2015/07/impact14-leader-in-social-media-campaigns-and-website-aesthetics/#comments Thu, 30 Jul 2015 22:30:52 +0000 https://hilowebdesign.com/?p=2209 We recently received two awards from the Internet Marketing Assocition for their IMPACT14 Conference. We were chosen as a Leader in Website Aesthetics and Social Media Campaigns. Weʻd like to thank the IMA for honoring us with this award!

According to their website:

The IMPACT14 Awards will exemplify best-in-class creativity, expertise and results achieved by the top practitioners of Internet marketing across every business segment.

To read more about this event and see a list of all the other winners, click here.

 

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We recently received two awards from the Internet Marketing Assocition for their IMPACT14 Conference. We were chosen as a Leader in Website Aesthetics and Social Media Campaigns. Weʻd like to thank the IMA for honoring us with this award!11695784_10152891528486316_5380027860687570187_n

According to their website:

The IMPACT14 Awards will exemplify best-in-class creativity, expertise and results achieved by the top practitioners of Internet marketing across every business segment.

To read more about this event and see a list of all the other winners, click here.

 

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